CASE STUDY

New investments attracted with economic development website

To promote Windsor-Essex as a competitive location for both foreign and local investment, the new Invest Windsor Essex website was created, enabling easier access to data and information relevant to site selectors and local businesses for the purpose of investment, expansion and talent attraction.

investwindsoressex.com

About Windsor-Essex

Ideally located at the edge of the Canadian and U.S. border and attractive metropolitan markets, Windsor-Essex offers a great community to start a business hoping to attract local and national attention. With high quality of life and an educated and skilled workforce, the region is brimming with new opportunity.

The challenge

While Windsor Essex is a hotbed of economic development activity, existing economic development activities needed to be bolstered by a web presence that truly represented the region. And while in-person activities like outbound trade missions to countries like Portugal and Mexico were helping to drive economic growth, the region needed a refreshed way to showcase to prospective businesses why they should choose their region in a completely online format.

Our approach

Working with their internal teams (and helping to build a second website at the same time), we helped leverage their existing images and videos – and combined it with their rich data to build a website that profiled the region as a destination of choice for new businesses or those looking to expand and tap into a skilled workforce.

The new website beautifully profiles the opportunities that businesses can realize if they move to the region. From close proximity to the states and a skilled labour force, the new website quickly profiles the key reasons attributes of the cities.

And added areas like the Site Selection and Data section quickly showcases what business need to know – from properties available, to economic trends and information on the workforce. This customizable, one-stop inventory showcases everything that Windsor-Essex has to offer and provides content rich areas to further explore and gives businesses a compelling reason to set up shop.

The Windsor-Essex success

Since launching their site, the region has seen significant success with their new website, including:

  • 73% increase in users to site since launch
  • 102% increase in pageviews, a key indicator that visitors to the site are actually exploring key information on the site

 And best of all, the region has been able to continually adapt the website thanks to the easy-to-use content management system that allows any administrator easy access to update key information, swap images or add new sections.

Ready to start driving investment to your city?

Get started with a dedicated economic development website, built to support all your needs. Schedule time with one of our website experts today.

Scroll to top